David Myers' Social Psychology continues to set the standard by which other Social Psychology texts are judged. Its renowned author's engaging writing style and unique, intimate voice make the text compelling without being simplistic. The organization logically moves the student through the study of how people think, influence, and relate, with an appropriate balance of basic research and applied material. This edition offers greater emphasis on contemporary research, and uses video clips and vignettes to emphasize the relevance of social psychology research.