Acknowledgments; Preface; MANAGEMENT PHILOSOPHIES; A Passion for Success: Kazuo Inamori, DDI Corporation; Managing by Detached Involvement: Jagdish Parikh, Lemuir Group of Companies; The Mission of Enterprise: Konosuke Matsushita, Matsushita Electric; Between the Transient and the Enduring: Jaime Augusto Zobel de Ayala II, Ayala Corporation; Rules for Revolutionaries: Guy Kawasaki, Garage.com; Reengineering Your Life: Chung Po-Yang, DHL International Ltd; INSTILLING CORPORATE CULTURE; McKinsey's Value Chain: Rajat Gupta, McKinsey & Company; The Acer Way: Stan Shih, Acer Group; The SGV Story: Values and the Human Factor: Washington SyCip, The SGV Group; Team on Fire: Sony's Innovation Culture: Nobuyuki Idei, Sony Corporation; Treating Big Business Syndrome : Kazuma Tateisi, Omron Corporation; Power to the People: Kumar Mangalan Birla, The Aditya Birla Group; Applying Business Rigor to a Humanitarian Mission: Sadako Ogata, UN High Commissioner for Refugees; THE ENTREPRENEURIAL SPIRIT; Japanese-Style Entrepreneurship: Masayoshi Son, Softbank Corporation; Starting Up in High Gear: Vinod Khosla, Kleiner Perkins Caufield & Byers; Fast, Global, and Entrepreneurial: Supply Chain Management, Hong Kong Style: Victor Fung, Li & Fung; Lessons from a Master Entrepreneur: William Heinecke, The Minor Group; Creating a Poverty-Free World: Muhammad Yunus, Grameen Bank; TOUCH BUSINESS CHALLENGES; Piloting a High Flier: Cheong Choong Kong, Singapore Airlines; Birthing a Bricks and Clicks Business: Francis Yeoh, YTL Corporation; Chinese Family Values in Transition: David K. P. Li, Bank of East Asia Ltd; Coping in the Complex China Market: Edward Tse, Booz-Allen & Hamilton; Managing a Truly International Bank: The HSBC Approach to Globalization: John Bond, HSBC Holdings Plc; Ba ( Shared Space ): A Place for Managing Knowledge: Yotaro Kobayashi, Fuji Xerox Co., Ltd; Rx for Sick and Healthy Companies: Michael Teng, West Pharmaceutical Services Singapore; MARKETING AND CUSTOMER SERVICE STRATEGIES; The Seven Deadly Sins of Service Management: Peter Lau, Giodano International Ltd; Making Quality Service a Way of Life: Deepak S. Parekh, Housing Development Finance Corporation; Marketing in East Asia: The Fallacies and the Realities: Ralph Kugler, Latin American Business Group, Unilever; Debunking the Myths of Advertising: Emily Abrera, McCann-Erikson Philippines; Winning the Customer's Heart, Mind, and Stomach: Robert Kuan, Chowking Food Corporation; Track Consumer's Need and Fulfill Them Quickly!: Keki Dadiseth, Hindustan Lever Limited; Index.
