A definitive, highly usable, rigorous text--I have used it with great success for many years. The new material in the 4th edition is marvelous. Exactly the kind of work needed to prepare teachers.--Mitzi Brunsdale, Mayville State University An indispensable and lucid guide to rhetoric that will make students proficient writers and acute interpreters of texts ranging from contemporary advertisements to Homer.--Corinne E. Blackmen, Southern Connecticut State University Interesting and well written. I particularly like the selected readings by Homer, Socrates, Madison, Thoreau, and the others. A very comprehensive study.--Wendy Stackable, Covenant Christian Academy Praise for the previous edition (1st 3 quotes): Remains the single best, most comprehensive, most readable, most useful, most usable text for both introductory and advanced classes in rhetoric/composition.--Vivian Thomlinson, Cameron University A classic in the field of composition studies, a work that has shaped the disciplone. Sorts out the often confusing writings of classical rhetoric and shows how the ancient art can help contemporary students negotiate the realm of persuasive discourse.--Gary Layne Hatch, Brigham Young University The definitive rhetorical handbook for contemporary students.--William Sewell, Southwest Missouri State University My students appreciate the clear and complete explanations of rhetorical principles in this text.--Jody D. Brown, Ferrum College An excellent text for Advanced Composition and Rhetoric because it allows you to pace the course according to the level of your classes.--Mark Craver, George Mason University