I. INTRODUCTION: REFLECTIONS ON THE RESEARCH PROCESS: 1. Research in Social Psychology as a Leap of Faith, Elliot Aronson. II. CONFORMITY AND OBEDIENCE: 2. Opinions and Social ressure, Solomon E. Asch; 3. Behavioural Study of Obedience, Staniev Milgram; 4. From Jerusalem to Jericho: A Study of Situational and Dispositional Variables in Helping Behaviour, John M. Darley and C. Daniel; 5. A Study of Prisoners and Guards in a Simulated Prison, Craig Hanev, Curtis Banks, and Philip Zimbardo; 6. Making Sense of the Nonsensical: An Analysis of Jonestown, Neat Osherow. III. MASS COMMUNICATI0N, PROPAGANDA, AND PERSUASION: 7. Effects of Varying the Recommendations in a Fear-Arousing Communication, James M. Dabbs. Jr. and Howard Leventhal; 8. Attribution Versus Persuasion as a Means for Modifying Behaviour, Richard L. Miller. Philip Brickman. and Diana Boten; 9. Television Criminology: Network Illusions of Criminal Justice Realities, Craig Hanev and John Manzoiati; 10. The Impact of Mass Media Violence on U.S. Homicides, David P. Phillips; IV. SOCIAL COGNITION: 11. Contrast Effects and Judgments of Physical Attractiveness: When Beauty Becomes a Social Problem, Douglas T. Kenrick and Sara E. Gutierres; 12. The Effect of Attitude on the Recall of Personal Histories, Michael Ross. Cathy McFarland, and Garth J.O. Fletcher; 13. Attitude Accessibility as a Moderator of the Attitude-Perception and Attitude-Behaviour Relations: An Investigation of the 1984 Presidential Election, Russell H. Fazio and Carol J. Williams; 14, Videotape and the Attribution Process: Reversing Actors' and Observers' Points of View, Michael D. Storms; V. SELF-JUSTIFICATION: 15. Persuasion via Self-Justification: Large Commitments for Small Rewards, Elliot Aronson; 16. Compliance Without Pressure: The Foot-in-the-Door Technique, Jonathan L. Freedman and Scott C. Fraser; 17. Reducing Weight bv Reducing Dissonance: The Role of effort Justification in Inducing Weight Loss, Danny Axsom and Joel Cooper; 18. Dishonest Behaviour as a Function of Differential Levels of Induced Self-Esteem, Elliot Aronson and David R. Mettee; 19. Dissonance and Alcohol: Drinking Your Troubles Away, Claude M. Steele, Lillian L. Southwick. and Barbam Critchlow; VI. HUMAN AGGRESSION: 20. The Effects of Observing Violence, Leonard Berkowitz; 21. The Facilitation of Aggression by Aggression: Evidence Against the Catharsis Hypothesis, Russell G. Geen. David Stonner, and Gary L. Shope; 22. Peacetime Casualties: The Effects of War on the Violent Behaviour of Noncombatants, Dane Archer and Rosemary Gartner; 23. Deindividuation and Anger-Mediated Interracial Aggression: Unmasking Regressive Racism, Ronald W. Rogers and Steven Prentice-Dunn; 24. Predictors of Naturalistic Sexual Aggression, Neil M. Malamuth; VII. PREJUDICE AND ATTRIBUTION: 25. The Nonverbal Mediation of Self-Fulfilling Prophecies in Interracial Interaction, Carl 0. Word, Mark P. Zanna, and Joel Cooper;