Brand Warriors: Corporate Leaders Share Their Winning Strategies by Fiona Gilmore
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Brand Warriors
Summary
A collection of essays on the nature of brands and brand building aimed at general managers, CEOs and business students. Talking about the crucial aspects of brand management, there are contributions from the likes of Archie Norman of Asda and Bob Ayling of British Airways.
Brand Warriors Summary
Additional information
GOR003450681
9780002558679
000255867X
Brand Warriors: Corporate Leaders Share Their Winning Strategies by Fiona Gilmore
Used - Very Good
Hardback
HarperCollins Publishers
19971020
256
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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