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Strategic Management Frank Martin

Strategic Management By Frank Martin

Strategic Management by Frank Martin


$36.99
Condition - Very Good
Only 2 left

Strategic Management Summary

Strategic Management: Awareness and Change by Frank Martin

This eighth edition of Strategic Management: Awareness and Change provides a comprehensive introduction to modern strategy. Thoroughly revised and updated to include the latest research in the field, the book covers all the main topics within strategic management to give students a comprehensive understanding of tomorrow's business world.

About Frank Martin

John Thompson is Emeritus Professor of Entrepreneurship at the University of Huddersfield and a Visiting Professor of Social Entrepreneurship at Anglia Ruskin University. He has previously been a Visiting Professor in Australia, New Zealand and Finland. He is a member of the Executive Committee of The Case Centre and works with a number of other charities. His published work spans both strategy and entrepreneurship, and in 2009 he received the Queen's Award for Enterprise Promotion. Frank Martin has over 25 years' experience teaching business strategy and entrepreneurship principally at the University of Stirling where he held the position of Senior Teaching Fellow in Entrepreneurship in Business and Organization. In addition, he has held the position of a Senior Honorary Research Fellow at the Adam Smith Business School at the University of Glasgow and a senior external examiner in business strategy at Henley Business School. Jonathan M. Scott is Senior Lecturer in Innovation and Strategy at the University of Waikato, Tauranga, New Zealand. He has been a visiting Research Fellow at the University of Turku, Finland and at Waikato Management School, New Zealand. His research interests include access to finance for SMEs, and he has published a number of articles in leading academic journals.

Table of Contents

Part 1: Understanding strategy and strategic management 1. What is strategy and who is involved? 2. The business model and the revenue model 3. Strategic purpose Part 2: Analysis and positioning 4. The business environment and strategy 5. Resource-led strategy 6. The dynamics of competition Part 3: Strategy development 7. Introducing culture and values 8. Creating and formulating strategy: alternatives, evaluation and choice 9. Strategic planning 10. Strategic leadership and intrapreneurship: towards visionary leadership? Part 4: Strategic growth issues 11. Strategic control and measuring success 12. Strategic growth: domestic and/or international? 13. Failure, consolidation and recovery strategies Part 5: Strategy implementation 14. Strategy implementation and structure 15. Leading change 16. Managing strategy in the organization 17. Final thoughts and reflections: the practice of strategy

Additional information

GOR009480989
9781473726338
1473726336
Strategic Management: Awareness and Change by Frank Martin
Used - Very Good
Paperback
Cengage Learning EMEA
2017-03-09
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Strategic Management