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Strategic Management: A Competitive Advantage Approach, Concepts, Global Edition Fred David

Strategic Management: A Competitive Advantage Approach, Concepts, Global Edition By Fred David

Strategic Management: A Competitive Advantage Approach, Concepts, Global Edition by Fred David


$188.89
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Strategic Management: A Competitive Advantage Approach, Concepts, Global Edition Summary

Strategic Management: A Competitive Advantage Approach, Concepts, Global Edition by Fred David

For courses in strategy.

A Practical, Skills-oriented Approach to Strategic Management

In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The 16th Edition has been thoroughly updated and revised with current research and concepts, and added exercises and review questions.

Table of Contents

1. Strategic Management Essentials

THE COHESION CASE: Nestle S.A, 2016

2. Outside-USA Strategic Planning

3. Ethics, Social Responsibility, and Sustainability

4. Types of Strategies

5. Vision and Mission Analysis

6. The Internal Audit

7. The External Audit

8. Strategy Generation and Selection

9. Strategy Implementation

10. Strategy Execution

11. Strategy Monitoring

Additional information

NGR9781292164977
9781292164977
1292164972
Strategic Management: A Competitive Advantage Approach, Concepts, Global Edition by Fred David
New
Paperback
Pearson Education Limited
2016-10-17
424
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a new book - be the first to read this copy. With untouched pages and a perfect binding, your brand new copy is ready to be opened for the first time

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