Broken Promises: Unconventional View of What Went Wrong at IBM by G.Bruce Friesen
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Broken Promises
Summary
This text examines IBM's culture and history, looking at various challenges that have faced the company. Illustrating that IBM's poor performance in the 1990s is part of a repeated pattern, it argues that IBM's biggest problems have stemmed from breaking commitments to its employees and customers.
Broken Promises Summary
Table of Contents
Part 1 Winning and losing: the market clobbers IBM; moving towards a precipice; the paradox of success. Part 2 IBM's mega-strategy: a single face to the customer; the loyalty system. Part 3 A company in crisis: hitting the wall; paradigm paralysis. Part 4 Who was at fault?: management's responsibility; IBM as a victim of the pundits. Part 5 Prospects for change: trying to transform IBM's corporate culture; the future of IBM; lessons for the large corporation.
Additional information
GOR001884546
9780875846545
0875846548
Broken Promises: Unconventional View of What Went Wrong at IBM by G.Bruce Friesen
Used - Very Good
Hardback
Harvard Business Review Press
19960601
224
N/A
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