Cart
Free Shipping in Australia
Proud to be B-Corp

Evolutionary Psychology in the Business Sciences Gad Saad

Evolutionary Psychology in the Business Sciences By Gad Saad

Evolutionary Psychology in the Business Sciences by Gad Saad


$367.49
Condition - New
Only 2 left

Evolutionary Psychology in the Business Sciences Summary

Evolutionary Psychology in the Business Sciences by Gad Saad

All individuals who operate in the business sphere, whether as consumers, employers, employees, entrepreneurs, or financial traders to name a few constituents, share a common biological heritage and are defined by a universal human nature. As such, it is surprising that so few business scholars have incorporated biological and evolutionary-informed theories within their conceptual toolboxes. This edited book addresses this lacuna by culling chapters at the intersection of the evolutionary behavioral sciences and specific business contexts including in marketing, consumer behavior, advertising, innovation and creativity, intertemporal choice, negotiations, competition and cooperation in organizational settings, sex differences in workplace patterns, executive leadership, business ethics, store design, behavioral decision making, and electronic communication. To reword the famous aphorism of T. G. Dobzhansky, nothing in business makes sense except in the light of evolution.

Table of Contents

Preface.- Introduction.- Contributions.

Additional information

NLS9783642432910
9783642432910
3642432913
Evolutionary Psychology in the Business Sciences by Gad Saad
New
Paperback
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
2014-09-28
371
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a new book - be the first to read this copy. With untouched pages and a perfect binding, your brand new copy is ready to be opened for the first time

Customer Reviews - Evolutionary Psychology in the Business Sciences