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Strategic Decision Making in the Arts Gary D. Beckman (North Carolina State University, USA)

Strategic Decision Making in the Arts By Gary D. Beckman (North Carolina State University, USA)

Strategic Decision Making in the Arts by Gary D. Beckman (North Carolina State University, USA)


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Summary

For entrepreneurs in the creative fields, decision making is both a necessity and an art. Applying creativity to strategic decisions requires skills developed over time. This textbook provides arts entrepreneurship students a series of case studies centering on decision-making models applicable to launching and sustaining arts businesses.

Strategic Decision Making in the Arts Summary

Strategic Decision Making in the Arts: Case Studies in Arts and Cultural Entrepreneurship by Gary D. Beckman (North Carolina State University, USA)

For entrepreneurs in the creative fields, decision making is both a necessity and an art. Applying creativity to strategic decisions requires skills developed over time. This textbook provides arts entrepreneurship students a series of case studies centering on decision-making models applicable to launching and sustaining arts businesses.

Each case set in the book focuses on a particular arts entrepreneur within the context of a range of creative businesses, from performance to videography. To facilitate classroom adoption, the authors provide expert guidance on getting the most from case-study-based learning. Additional features include insights into the key decision-making models in each case, analysis by a leader in the arts entrepreneurship education field on the factors forcing a decision and a broad view on the arts ecologies surrounding each example.

Suitable for students in arts management programs as well, this book introduces readers to case-based learning via practical examples that give students insight into strategic decision-making in the creative industries.

Extensive teaching notes are available for instructors. To gain access, visit www.routledge.com/9781032539577.

About Gary D. Beckman (North Carolina State University, USA)

Gary D. Beckman is Director of Entrepreneurial Studies in the Arts at North Carolina State University, USA.

Karl Androes is Co-founder of Whirlwind Performance Company, which became Reading In Motion, in Chicago.

Table of Contents

Part I: Introduction 1: The Importance of Decision Making 2: Decision-Making Models and Groups 3: Understanding and Engaging Case Studies 4: From Decision Models to Arts Cases Case Set 1: A Rural Videography Business 5: Case 1a: Freelancer or Agency? 6: Case 1b: Fall on your Sword or Blame the Client? 7: Case 1c: Wind Down or Ramp Up? Case Set 2: The Case of the Entrepreneurial Actor 8: Case 2a: Ready for the Big Leagues? 9: Case 2b: How to get the Dream Gig? 10: Case 2c: Go for the Money or the Art? Case Set 3: From Musician to Executive Director 11: Case 3a: Trombone or Non-Profit? 12: Case 3b: Mayor Daley takes Over 13: Case 3c: Hire Artists or Teachers? 14: Case 3d: Spanish Version or Not? Case Set 4: A Fashion Artist Responds 15: Case 4a: Quit your Day Job? 16: Case 4b: Do the Right Thing? 17: Case 4c: How to Retain Employees?

Additional information

NGR9781032539577
9781032539577
1032539577
Strategic Decision Making in the Arts: Case Studies in Arts and Cultural Entrepreneurship by Gary D. Beckman (North Carolina State University, USA)
New
Paperback
Taylor & Francis Ltd
2024-08-26
278
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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