Globalizing Strategy by George Yip
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Globalizing Strategy
Summary
The traditional multinational strategy of letting local branches to cater for local needs is no longer appropriate. This book shows how to create a comprehensive and integral global strategy. Using examples from Japan, USA and Europe, the book shows how to analyze and exploit international markets.
Globalizing Strategy Summary
Additional information
GOR002106159
9780133576580
0133576582
Globalizing Strategy by George Yip
Used - Very Good
Hardback
Pearson Education (US)
19920701
416
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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