The Invisible Touch by Harry Beckwith
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The Invisible Touch
Summary
This sequel to "Selling the Invisible" moves beyond the basic principles of how markets work and how prospective clients think. Advice is given on how to keep clients by utilising four key marketing concepts: price; brand; packaging; and relationships.
The Invisible Touch Summary
Additional information
GOR002582001
9780446524179
0446524174
The Invisible Touch by Harry Beckwith
Used - Very Good
Hardback
Little, Brown & Company
2000-06-15
288
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us