By the end of this workbook you should be able to: understand organisational culture and how to influence change; develop and communicate a vision and sense of purpose to all stakeholders; understand the role of the senior manager, and apply techniques for: organisational planning; team-building; decision-making; managing knowledge; benchmark the organisation within its operating environment; develop and implement a strategic plan. It covers: understanding the role of the senior manager; how to influence organisational culture; preparing and implementing a strategic plan; and, leadership styles to build winning teams.