Writing Marketing Copy to Get Results by James Essinger
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Writing Marketing Copy to Get Results
Writing Marketing Copy to Get Results
Summary
Provides advice on mastering the art of writing successful marketing copy. The text covers corporate brochures, newspaper advertisements, business to business letters and even day to day correspondence.
Writing Marketing Copy to Get Results Summary
Table of Contents
Introduction - what you can expect from this book; you, the writer; fundamentals - (1) structure; fundamentals - (2) style; writing publicity material; writing business literature; writing sales letters; writing speeches and presentations; writing advertising copy; revision; beyond the blueprints.
Additional information
GOR007706720
9781861525192
1861525192
Writing Marketing Copy to Get Results by James Essinger
Used - Very Good
Paperback
Cengage Learning EMEA
19990826
192
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us