Organizations are using data, information and knowledge as a competitive weapon. Their data, information and knowledge are arguably their most valuable assets. Yet, these assets are managed badly (when compared to the other three assets, namely money, people and infrastructure) with considerable risk to the organization. Executives are accountable for the success of their organizations and those who don't manage this critical resource and business enabler effectively, can be regarded as negligent.

The fourth asset an organization has is their information assets (their data, information and knowledge). Information assets carry enormous risk and value. Most boards and executives don't know how to manage IAs effectively and nobody is held accountable. Given this, organizations should manage their information assets the way they manage their Financial Assets. The benefits of managing IAs well are compelling. These benefits include increased efficiency, productivity, employee satisfaction, improved decision-making, mitigating business risk and improving product, protecting corporate reputation and service delivery.

Drawing on ground-breaking research, this book explains to executives the fundamental barriers to effective information asset management and how to overcome them. It aims to inform executive managers/leaders about information asset management and governance in their organization, ie. What it means to manage data, information and knowledge. This book is unique in the sense that it takes a fresh look at this topic, is based on experience and includes interviews from over 70+ industry leaders. In short, this book is written by executives, exclusively for executives, and explains where to start.