Managerial Economics: Applications, Strategy and Tactics by James R. McGuigan
With its emphasis on real world, manager-oriented applications, this text shows students how managers apply theories and techniques to analyze and solve real world business problems. Over 200 applications, corporate examples, and managerial challenges support this approach. This edition includes extensive coverage of analytical tools including game-theoretic tactics, best-practices mechanism design, and information economics. It also thoroughly integrates international issues and devotes an entire chapter to managing export products.