No matter what industry, product, or service an organisation is offering, quality is essential. This book is rich in anecdotes and examples illustrating the change in the need and perception of quality emerging, as we progress in the modern, face-paced, digital world.
Kerry Lunney, Thales Australia Country Engineering Director; INCOSE President 2020-2021, Australia.
A comprehensive knowledge disseminator in the field of quality management bagged with a variety of industry challenges and solutions for the Digital Economy projecting 'Quality First' as one of the key driving factors for being competitive in this VUCA world.
Dr A. Vasudeva Reddy, Assistant Professor at Vellore Institute of Technology, Chennai Campus, India.
John Beckford draws out the human qualities so desperately needed for the digital economy, authentic relationships with staff, senior management that care and ditching process for process sake. It is a refreshing jolt to the system reminding us how easy it is to carry on doing the 'wrong thing right, rather than learning to do the right thing'.
Professor Brian D Haddock, FCIRO, FRMetS, Head of Seasonal and Weather Resilience, Network Rail
The 5th ed of John Beckford's book on Quality should be on every quality professional's and manager's bookshelf, not least because it has brought up to date the concepts and ideas presented 'for the digital economy.' As with previous editions, it is well researched and illustrated with examples from the real world and includes an updated exploration of the work of the 'quality gurus' - a valuable resource.
Professor John Oakland, Emeritus Professor of Business Excellence and Quality Management, Leeds University Business School, UK. Chairman of The Oakland Group and author of Total Quality Management & Operational Excellence and Statistical process Control (Routledge).
