Essential Secrets of Effective Direct Mail by John Fraser-Robinson
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Essential Secrets of Effective Direct Mail
Summary
A practical book providing straightforward advice to those people wishing to put together a direct mailshot or campaign. This guide takes the reader through all the facets of direct mail including lists, design, production testing and analysis.
Essential Secrets of Effective Direct Mail Summary
Table of Contents
What is direct mail and when to use it; how to go for maximum response and what that means; testing - what to and how to; planning your mailing - format and budget; where to find the best lists; creating a success; producing and posting your mailing; follow through - the golden key to optimum profits.
Additional information
GOR001948564
9780077075613
0077075617
Essential Secrets of Effective Direct Mail by John Fraser-Robinson
Used - Very Good
Paperback
McGraw-Hill Education - Europe
19920201
304
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us