An introduction to both the basics and the new developments in marketing. The book offers non-marketeers advice and experience from insiders in the industry.
Smart Things to Know About Marketing Summary
Smart Things to Know About Marketing by John L. Mariotti
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Table of Contents
What is Smart?; Preface; Smart People to Have on Your Side; The Five Smartest Things to Know about Marketing; Prologue; MARKETING AND THE BUSINESS; The Past and Present of Marketing; Marketing and Strategy; Defining Marketing and Creating the Marketing Plan; THE FUNDAMENTALS; The Basics of Marketing; Advertising, Selling, and Fulfillment; THE DEFINING MARKETS; Industrial Marketing; Consumer Marketing; TRENDS THAT ARE SHAPING MARKETING; Marketing and the Monster ; The Globalization of Marketing; Marketing Relationships; The Future: Marketing in the New Economy; Bibliography; Index.
Additional information
GOR005065833
9781841120959
1841120952
Smart Things to Know About Marketing by John L. Mariotti
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us
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