This textbook provides a complete and accessible introduction to game theory and will prove especially valuable to business students and practising business-people. It covers all aspects of the subject: conflict and risk, negotiating, commitment as a bargaining technique, bidding, theoretical and empirical analysis of structuring incentives, trading risks, private information, and decisions about information acquisition. It ends with suggestions of how ideas from game theory might be used as an aid to reasoning through an actual strategic situation. This book is intended for managers and negotiators; students on courses on strategic analysis in business schools; undergraduate students on courses in microeconomics.