In this fascinating book John Rosling, serial entrepreneur, author and lecturer, reveals for the first time, step by step, the tried and tested methodology for business success. This framework for success is brought to life through the fascinating and startlingly honest true stories of some inspiring entrepreneurs who have created highly successful businesses that are extraordinarily wealth generative whilst being easy to run and a joy to own. There is nothing exceptional about the sectors these businesses are operating in and they have no inventions that have changed the world. In fact there is nothing remarkable in their stories other than the brilliance with which they have built the assets in their businesses. That is their alchemy. This book is the story of these asset journeys. It is a distillation of the wisdom and experience of these seven business alchemists that will help and inspire CEOs and business owners on their own path to building their asset-rich, wealth and freedom creative business. Whether that is to a value of GBP10m or GBP100m.