This updated second edition covers all the basics, including how to: follow the steps and rules for offering a product for bid; plan and schedule auctions for maximum profits; prepare pages, text, links and photos that will work seamlessly in the digital marketplace; establish credibility - the heart and soul of success on-line; and create a responsive approach to customer service. eBay the Smart Way has expanded since the first edition, with more small businesses clamouring to make use of it as a highly effective marketing channel. The book covers the selling side as well as buying, and provides detailed information on many new features: eBayMotors.com; ID verify; auto trader; local auctions; business to business; Half.com; great collections; BillPoint and PayPal; square trade; eBay anywhere; and more.