Valuation is the key to smart investing this book shows you how The Little Book of Investing Like the Pros gives individual investors a crash course in the tools and techniques used on Wall Street. Written by two expert practitioners at UBS, this book provides real, effective, practical guidance that allows investors to take a hands-on approach to the market. Readers will learn the four mission-critical valuation methods that professionals lean on, empowering them with the skills and understanding to take on the challenge of choosing the best stocks, armed with the same insights as Wall Street's smartest analysts. Valuation ratios say a lot about an investment's potential, and this book explains how individuals can put expert techniques to work for themselves. A total return approach to investing is about both the return of money, and the return on money. Proper valuation is the driver of all great investments, and the pros on Wall Street do it every day. The Little Book of Investing Like the Pros puts expert tools in the hands of individuals, helping them understand and effectively use the same techniques that give the pros a decided edge. * Discover the importance of valuation before investment * Learn the essential methods and techniques used every day on Wall Street * Understand the critical metrics, and in which situations they apply * Become familiar with the tools and resources that can streamline due diligence Wall Street pros need to know what a company is worth before they can decide whether the stock price represents a good value. This book reveals their methods, and helps individuals apply the same techniques to their own investment strategy. For individual investors looking to take their portfolio into their own hands, The Little Book of Investing Like the Pros is a complete, hands-on resource.