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E-Marketing Judy Strauss

E-Marketing By Judy Strauss

E-Marketing by Judy Strauss


$24.39
Condition - Very Good
Only 2 left

Summary

This best-selling book is unique in that it parallels the organization of an introductory marketing textbook, but it explores key marketing concepts in the context of today's digital/Internet environment.

E-Marketing Summary

E-Marketing: United States Edition by Judy Strauss

For undergraduate courses in Internet Marketing, E-Commerce, or E-Business.

This best-selling book is unique in that it parallels the organization of an introductory marketing textbook, but it explores key marketing concepts in the context of today's digital/Internet environment. It fills the gap for those who have found Internet Marketing books suffer from too much E and not enough marketing or are too narrowly or technically focused on e-commerce.

About Judy Strauss

Judy Strauss is Associate Professor of Marketing at the University of Nevada, Reno and Chair of the Managerial Sciences Department. She has published academic papers in Internet marketing, advertising, and marketing education. Strauss is co-author of Building Effective Web Sites and the E-Marketing Guide. She has had many years of professional experience in marketing, serving as entrepreneur as well as marketing director of two firms. She currently teaches undergraduate and M.B.A. courses in marketing communications, Internet marketing, and marketing management. Strauss earned a doctorate in marketing at Southern Illinois University, and a finance M.B.A. and marketing B.B.A. at University of North Texas. Contact: [email protected].

Adel I. El-Ansary is the Donna L. Harper Professor of Marketing at the University of North Florida. He is coauthor of Marketing Channels, 1st through 6th editions, Prentice-Hall, 1977-2001 and contributor to the Encyclopedia of Marketing, Encyclopedia of Economics, American Marketing Association Marketing Encyclopedia, and the Logistics Handbook. His articles are published in major journals including the Journal of Marketing, Journal of Marketing Research, Journal of Marketing Channels, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Macro Marketing, Journal of Personal Selling and Sales Management, and Internal Marketing Review.

Raymond D. Frost is a Professor of Management Information Systems at Ohio University. He has published scholarly papers in the information systems and marketing fields and is an associate editor of The Journal of Database Management. Frost is co-author of Building Effective Web Sites and the E-Marketing Guide. Dr. Frost teaches database, electronic commerce, and information design courses. He has received Ohio University's prestigious University Professor teaching award. Dr. Frost is working on publications in data modeling and database pedagogy. He is co-author of a forthcoming book, A Visual Introduction to Database: An E-Business Perspective. Dr. Frost earned a doctorate in business administration and an M.S. in computer science at the University of Miami (Florida), and received his B.A. in philosophy at Swarthmore College.

Table of Contents

E-MARKETING IN CONTEXT.

1. The Big Picture.
2. Strategic E-Marketing.
3. The E-Marketing Plan.

E-MARKETING ENVIRONMENT.

4. Leveraging Technology.
5. Ethical and Legal Issues.

E-MARKETING STRATEGY.

6. Marketing Knowledge.
7. Customer Behavior.
8. Targeting Market Segments and Communities.
9. Differentiation and Positioning Strategies.

E-MARKETING MANAGEMENT.

10. Product.
11. Price.
12. The Internet for Distribution.
13. E-Marketing Communication.
14. Customer Relationship Management.

GLOBAL PERSPECTIVE.

15. E-Marketing in Emerging Economies.
16. Country Profiles From the Six Continents.

Additional information

GOR012423867
9780130497574
0130497576
E-Marketing: United States Edition by Judy Strauss
Used - Very Good
Paperback
Taylor & Francis Inc
20021211
578
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - E-Marketing