Packaging the Presidency Kathleen Hall Jamieson (Professor and Dean, Annenberg School for Communication, Professor and Dean, Annenberg School for Communication, University of Pennsylvania)

Name: Packaging the Presidency By Kathleen Hall Jamieson (Professor and Dean, Annenberg School for Communication, Professor and Dean, Annenberg School for Communication, University of Pennsylvania)
SKU: 9780195089424
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Packaging the Presidency by Kathleen Hall Jamieson (Professor and Dean, Annenberg School for Communication, Professor and Dean, Annenberg School for Communication, University of Pennsylvania)

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Summary

Packaging the Presidency, third edition, is Jamieson's updated study of history of presidential campaign advertising. It offers an examination and criticism of every presidential election from 1952 to 1992.

Packaging the Presidency Summary

Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising by Kathleen Hall Jamieson (Professor and Dean, Annenberg School for Communication, Professor and Dean, Annenberg School for Communication, University of Pennsylvania)

Packaging the Presidency Reviews

From previous editions: `For an informative and scrupulously detached treatment of this undoubtedly critical aspect of modern politics, Packaging the Presidency seems to me definitive.' Washington Post Book World
`Jamieson...knows her subject backward and forward. There is nowhere else I know where one can learn as much, and trust so well, to a balanced judgment of the past generation of political advertising.' The Philadelphia Inquirer
'This exhaustive study may well prove to be of absorbing interest to psephologists who argue that politicians in their campaigns do nothing more than employ enthymematic syllogisms.' The Press (New Zealand)

About Kathleen Hall Jamieson (Professor and Dean, Annenberg School for Communication, Professor and Dean, Annenberg School for Communication, University of Pennsylvania)

Kathleen Hall Jamieson is Dean of the Annenberg School for Communication at the University of Pennsylvania. She is the author of Beyond the Double Bind, Dirty Politics, Eloguence in an Electronic Age, and Presidential Debates.

Additional information

Sku

GOR005438077

ISBN 13

9780195089424

ISBN 10

0195089421

Title

Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising by Kathleen Hall Jamieson (Professor and Dean, Annenberg School for Communication, Professor and Dean, Annenberg School for Communication, University of Pennsylvania)

Author

Kathleen Hall Jamieson (Professor and Dean, Annenberg School for Communication, Professor and Dean, Annenberg School for Communication, University of Pennsylvania)

Condition

Used - Good

Binding type

Paperback

Publisher

Oxford University Press Inc

Year published

19960912

Number of pages

604

Prizes

N/A

Cover note

Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Note

This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us