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Women's Periodicals in the United States Kathleen L. Endres

Women's Periodicals in the United States By Kathleen L. Endres

Women's Periodicals in the United States by Kathleen L. Endres


Summary

Changes in these magazines mirror the changing interests of women, the increased purchasing power of women, and the willingness of advertisers and publishers to reach a female audience.

This reference book is a guide to women's consumer magazines published in the United States.

Women's Periodicals in the United States Summary

Women's Periodicals in the United States: Consumer Magazines by Kathleen L. Endres

Consumer magazines aimed at women are as diverse as the market they serve. Some are targeted to particular age groups, while others are marketed to different socioeconomic groups. These magazines are a reflection of the needs and interests of women and the place of women in American society. Changes in these magazines mirror the changing interests of women, the increased purchasing power of women, and the willingness of advertisers and publishers to reach a female audience. This reference book is a guide to women's consumer magazines published in the United States. Included are profiles of 75 magazines read chiefly by women. Each profile discusses the publication history and social context of the magazine and includes bibliographical references and a summary of publication statistics. Some of the magazines included started in the 19th century and are no longer published. Others have been available for more than a century, while some originated in the last decade. An introductory chapter discusses the history of U.S. consumer women's magazines, and a chronology charts their growth from 1784 to the present.

About Kathleen L. Endres

KATHLEEN L. ENDRES is an Associate Professor in the School of Communication at the University of Akron. She is the editor of Trade, Industrial, and Professional Periodicals of the United States (Greenwood Press, 1994) and has published in Journalism Quarterly, Journalism History, Journalism Educator, and other journals. THERESE L. LUECK is an Associate Professor in the School of Communication at the University of Akron. She has extensive experience as a newspaper columnist, copyeditor, and freelance writer. She has published in Journalism Educator and other journals.

Table of Contents

Introduction Women's Periodicals in the United States Appendix: Chronology Bibliography Index

Additional information

NPB9780313286315
9780313286315
0313286310
Women's Periodicals in the United States: Consumer Magazines by Kathleen L. Endres
New
Hardback
Bloomsbury Publishing Plc
1995-07-24
528
N/A
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