The New How to Advertise by Kenneth Roman
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The New How to Advertise
Summary
Expanded with information on new advertising markets, this manual explores successful media tactics, money-saving tips for television and print advertising, global brands, audience segmentation and target marketing, the power of retailers and database marketing.
The New How to Advertise Summary
Table of Contents
Principles; brand-building strategies; television; research; print; radio and out-of-home; direct marketing; accountability; campaigns that build businesses; media strategies and tactics; promotions that add value; brochures and sales pieces; global brands; target marketing; truth and ethics; agency relationships; what it takes to succeed.
Additional information
GOR004803210
9780749408435
074940843X
The New How to Advertise by Kenneth Roman
Used - Very Good
Paperback
Kogan Page Ltd
19920930
208
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us