"As we face stratospheric growth and evolution in technology, The Revenue Operations Manual, written by Sean Lane and Laura Adint, masterfully illustrates the importance of human capital in conjunction with automation and why it is critical to build high functioning and strategic operating teams. People matter and this book takes an all-encompassing approach towards guiding the significant transition of your team's ability to maximize efficiency and drive productive business outcomes." * Rochelle Webb, CEO, Optimist Made *
"Sean Lane and Laura Adint have delivered an essential playbook in The Revenue Operations Manual. It's packed with insights that can transform your approach not just to RevOps but to overall revenue growth. This book is an invaluable resource for anyone in the field." * David Cancel, Co-Founder and Executive Chairman, Drift *
"Nailing Revenue Operations is a key part of scaling go-to market in the right way. Sean and Laura have distilled their extensive experience into an essential resource for leaders looking to streamline processes, foster alignment, and unlock sustainable growth." * Mallun Yen, Founder & General Partner, Operator Collective *
"The Revenue Operations Manual provides a modern primer for outcome-oriented RevOps leaders focused on business growth without chaos. The templates, tips, and self-reflection questions covered in each section are extremely practical. Highly recommend internalizing the 'Operating Rhythms' covered -- the secret to success in revenue operations is ultimately consistent and repeatable process and routines." * Amar Doshi, SVP of Product, 6sense *
"There wasn't a definitive guide to Revenue Operations when I started, there is now. If you need to drive scalable and efficient growth, this book helps you align tech and teams to do just that. Sean Lane and Laura Adint share insights from top industry experts, so if you're serious about scaling RevOps, this book is for you." * Toni Hohlbein, CEO and Co-Founder, Growblocks *
"The Revenue Operations Manual is an indispensable resource for any RevOps operator focused on achieving operational excellence and sustainable growth. Sean Lane and Laura Adint expertly guide readers through the complexities of aligning teams, leveraging technology, crafting effective strategies, and so much more. A true must-read for anyone serious about mastering Revenue Operations." * John Pasvankias, Vice President of Revenue Operations, Ramp *
"The Revenue Operations Manual is a definitive playbook for anyone looking to master the art of Revenue Operations. This book offers not just the theory but the practical steps and wisdom from some of the top practitioners in the industry. It's a must-read for those committed to driving business growth through operational excellence." * Sangram Vajre, CEO, GTM Partners *
"I know of no other strategic function more worthy of C-suite attention and investment than RevOps. And now, thanks to two of the industry's most accomplished Revenue Operators - Sean Lane and Laura Adint - RevOps has its bible." * Andy Byrne, CEO, Clari *
"The Revenue Operations Manual is a must-read for any startup looking to scale efficiently. This book provides a tactical roadmap for aligning teams, processes, and technologies to drive predictable revenue growth. A true guide from practitioners who've done it!" * Mark Roberge, Co-Founder, Stage 2 Capital *
