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The Apple Revolution Luke Dormehl

The Apple Revolution By Luke Dormehl

The Apple Revolution by Luke Dormehl


$15.49
Condition - Very Good
5 in stock

Summary

But how did Apple - a company set up in the back room of a house by two friends, and one that always marketed itself as the underdog - become the marketplace leader (and the world's second largest company overall), and is it a good thing to have one company hold so much power?

The Apple Revolution Summary

The Apple Revolution: Steve Jobs, the Counterculture and How the Crazy Ones Took over the World by Luke Dormehl

On 26 May, 2010 Apple Inc. passed Microsoft in valuation as the world's largest technology company. Its consumer electronic products - ranging from computers to mobile phones to portable media devices, not to mention its iTunes, iBook and App Store - have influenced nearly every facet of our lives, and it shows no sign of slowing down. But how did Apple - a company set up in the back room of a house by two friends, and one that always marketed itself as the underdog - become the marketplace leader (and the world's second largest company overall), and is it a good thing to have one company hold so much power?

In The Apple Revolution Luke Dormehl shares the inside story of how Apple Inc. came to be; from the formation of the company's philosophies and user-friendly ethos, to the iPod moment and global domination, leaving you with a deep understanding of how it was created, why it has flourished, and where it might be going next.

About Luke Dormehl

Luke Dormehl is a journalist, author and filmmaker. His writing has appeared in publications including The Chap, SFX and Fighting Spirit. He has conducted numerous interviews with people for both print and television, including, Sir Ian McKellen and Alain de Botton. Dormehl has directed several documentary films, most recently The Pantomime (2009), a look at behind-the-scenes turmoil in a small village panto, which was narrated by the actor Simon Callow.

Additional information

GOR005193100
9780753540633
0753540630
The Apple Revolution: Steve Jobs, the Counterculture and How the Crazy Ones Took over the World by Luke Dormehl
Used - Very Good
Paperback
Ebury Publishing
20130801
544
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - The Apple Revolution