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Creating Business Advantage in the Information Age Lynda M. Applegate

Creating Business Advantage in the Information Age By Lynda M. Applegate

Creating Business Advantage in the Information Age by Lynda M. Applegate


$27.49
Condition - Good
Only 1 left

Summary

Offers a selection of Harvard Business School Cases. This book is written for students and managers who desire an overview of e-business and information systems technology (IT) management. It explains the issues of effective management of information services activities and highlights the areas of great potential application of the technology.

Creating Business Advantage in the Information Age Summary

Creating Business Advantage in the Information Age by Lynda M. Applegate

Harvard Business School Cases are world renowned for their extensive and thorough exploration of strategic issues. We are offering a selection of recent HBS cases with four module introductions as a stand-alone product for the first time to offer greater flexibility for packaging with other MH/Irwin products. This book is written for students and managers who desire an overview of e-business and contemporary information systems technology (IT) management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader's experience with IT, but it is assumed that the reader has some course work or work experience. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology and E-Business.

Table of Contents

Cases 1. Charles Schwab (A) 2. Charles Schwab (B) Module One: The Challenges of Managing in an Information Age Cases 1. H.E. Butt Grocery Company: The New Digital Strategy 2. Admart 3. Li & Fung Module Two: Building Information Age Businesses Cases 1. QuickenInsurance: The Race to Click and Close (Condensed) 2. Amazon.com 2000 3. Amazon.com Valuation Exercise 4. American Express Interactive Module Three: Information Age Operations Cases 1. Arepa 2. Selecting a Hosting Provider 3. Web and IT Hosting Facilities 4. Trilogy (A) 5. The iPremier Company: Denial of Service Attack (A) Module Four: Managing Information Age Projects and Programs Cases 1. Tektronix, Inc.: Global ERP Implementation 2. BAE Automated Systems: Denver International Airport Baggage-Handling System (A) 3. Cisco Systems Architecture: ERP and Web-Enabled IT 4. General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (A) Concluding Thoughts Case 1. Merrill Lynch: Integrated Choice (Condensed)

Additional information

GOR012637727
9780072523676
0072523670
Creating Business Advantage in the Information Age by Lynda M. Applegate
Used - Good
Paperback
McGraw-Hill Education - Europe
20020316
432
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

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