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Ethics in Marketing and Communications M. McKinley

Ethics in Marketing and Communications By M. McKinley

Ethics in Marketing and Communications by M. McKinley

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Summary

This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.

Ethics in Marketing and Communications Summary

Ethics in Marketing and Communications: Towards a Global Perspective by M. McKinley

This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.

Ethics in Marketing and Communications Reviews

'This book of research reinforces our comprehension of marketing as more than a functional area of organisations.' - Efma Journal

About M. McKinley

MARY C. MCKINLEY is Director of the ESCEM-Europe Centre. She was previously Communications Manager at the Regional Environmental Center for Central and Eastern Europe, Szentendre Hungary from 1999 to 2002. Her research interests include organizational communications, marketing ethics and sustainable development.

Table of Contents

Marketing Communications and Ethics; K.S.Jahdi Responsible Communications Agencies; A.Badran How Web 2.0 Will Save CSR; F.Mauleon Ethical Dilemmas In Customer Relationship Management; M.McKinley Brand Communication and Ethics; A.Mathieu Is Advertising Targeting Vulnerable Customers in China? L.F.Fayol-Song The Ethical Paradoxes of Tourism; P.Callot Marketing Ethical Banking; E.Paulet & F.Relano

Additional information

NPB9780230358553
9780230358553
0230358551
Ethics in Marketing and Communications: Towards a Global Perspective by M. McKinley
M. McKinley
New
Hardback
Palgrave Macmillan
2011-12-13
130
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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