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Web Copy That Sells M. Veloso

Web Copy That Sells By M. Veloso

Web Copy That Sells by M. Veloso

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Summary

Offers readers proven methods for achieving phenomenal success with their online sales and marketing efforts. Featuring strategies for communicating and selling in the continually evolving landscape of Web 2.0, this title unlocks the secret to turning the online prospects into paying customers.

Web Copy That Sells Summary

Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy by M. Veloso

When it comes to copy, what works in the brick - and mortar world does not necessarily grab Web consumers...and with new developments like social networks, blogs, and YouTube, the strategies that worked even a few years ago, are unlikely to grab people's attention today. Completely updated for the current online marketplace, Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. Featuring updated strategies for communicating and selling in the continually evolving landscape of Web 2.0, the second edition unlocks the secret to turning today's online prospects into paying customers!

About M. Veloso

Maria Veloso is Director of Web Copywriting University, a sought-after speaker on Internet marketing strategies, and the former Director of Creative Web Writing for Aesop Marketing Corporation.

Table of Contents

Contents Foreword Acknowledgment Introduction to Second Edition 1GETTING STARTED: THE DYNAMICS OF WEB SELLING 2A SIMPLE BLUEPRINT FOR WRITING KILLER WEB COPY 3CRAFTING YOUR COPY 4E-MAIL MARKETING: THE INTERNET'S KILLER APPLICATION103 5USING PSYCHOLOGY TO MOTIVATE PROSPECTS TO BECOME PURCHASERS 6THE ART OF CHANGING YOUR PROSPECTS' MINDS 7INCREASING SALES THROUGH THE USE OF INVOLVEMENT DEVICES 8ONLINE MARKETING COMMUNICATIONS: IT'S WHAT YOU DO AFTER PEOPLE VISIT YOUR WEBSITE THAT COUNTS 9 THE SPECIAL RULES FOR WEB COPYWRITING TO THE BUSINESS-BUSINESS (B2B) MARKET 10WEB COPYWRITING IN THE AGE OF WEB 2.0 11LAST BUT NOT LEAST: TYING IT ALL TOGETHER Index

Additional information

GOR013695540
9780814413043
0814413048
Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy by M. Veloso
M. Veloso
Used - Like New
Paperback
Amacom
20090516
336
null null null null null null null null null null
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read, but looks new. The book cover has no visible wear, and the dust jacket is included if applicable. No missing or damaged pages, no tears, possible very minimal creasing, no underlining or highlighting of text, and no writing in the margins

Customer Reviews - Web Copy That Sells