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Leadership Book, The Mark Anderson

Leadership Book, The By Mark Anderson

Leadership Book, The by Mark Anderson

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Leadership Book, The Summary

Leadership Book, The: How to Deliver Outstanding Results by Mark Anderson

The Leadership Book has a very clear structure which has been specially designed to make the 50 sections quick and easy to use. Each challenge is approached in the same way: Understanding the issue, key leadership actions to take, the measures of success and the pitfalls to watch out for.

The areas covered include: Leading your strategy, defining and managing your team, managing change and innovation, understanding the market, resolving conflict and communicating your vision. The Leadership Book offers fast effective solutions to pressing business challenges

About Mark Anderson

Mark Anderson has 20 years' experience of leading businesses. He is President, Strategy & Business Development, Pearson International. He rejoined Pearson in 2007 after a ten-year period working in consumer goods and technology, having worked for Pearson from 1984 to 1997. He has lived and worked in London, Hong Kong & Malaysia, and received an MA from the University of Cambridge and an MBA from Ashridge Business School. He is the author of The Leadership Book (2010).

Table of Contents

About the author

Acknowledgements

Introduction to the second edition: what's new?

Introduction to the first edition

The Leadership7

Part 1 Your leadership self

First days in the job

Demeanour: setting the tone

Leadership principles

Trusting your instincts

Focusing on what matters

Managing meetings

Time management

You and your boss

Part 2 Vision and strategy: the leadership mantra

Setting and selling a vision

Leading strategy

Leadership priorities

Part 3 Your leadership team

Forming your leadership team

Leading your leadership team

121s

Your team is more skilled than you

Part 4 Leading change

The change imperative

Managing change

Resistance to change

Credibility from repetition

Part 5 Leading your team: performance excellence

Process: making the right things happen at the right time

Team meetings

People performance management

Interpersonal conflict

The difficult interview

Objectives and incentives

Part 6 Leading internationally

International leadership culture

International strategy

International prioritisation

Team members in other countries

Part 7 Leading efficiency: reducing cost

Understanding cost

Managing costs

Supplier strategies

Part 8 Sales: customers leading you

The importance of the customer

The customer journey 1: customer expereince

The customer journey 2: technology journey

Sell! Sell! Sell!

Part 9 Marketing: leading the market

Marketing is everyone

Branding and organisational identity

Communications: getting the message over

Part 10 Leading digital innovation

Digital transformations

Leading digital product development

Digital skills revolution

Part 11 Learning: leadership development

The knowledge premium

Awaydays

Seeking feedback

Index

Additional information

GOR010442244
9780273776703
0273776703
Leadership Book, The: How to Deliver Outstanding Results by Mark Anderson
Mark Anderson
Used - Like New
Paperback
Pearson Education Limited
20130711
312
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read, but looks new. The book cover has no visible wear, and the dust jacket is included if applicable. No missing or damaged pages, no tears, possible very minimal creasing, no underlining or highlighting of text, and no writing in the margins

Customer Reviews - Leadership Book, The