About the author
Acknowledgements
Introduction to the second edition: what's new?
Introduction to the first edition
The Leadership7
Part 1 Your leadership self
First days in the job
Demeanour: setting the tone
Leadership principles
Trusting your instincts
Focusing on what matters
Managing meetings
Time management
You and your boss
Part 2 Vision and strategy: the leadership mantra
Setting and selling a vision
Leading strategy
Leadership priorities
Part 3 Your leadership team
Forming your leadership team
Leading your leadership team
121s
Your team is more skilled than you
Part 4 Leading change
The change imperative
Managing change
Resistance to change
Credibility from repetition
Part 5 Leading your team: performance excellence
Process: making the right things happen at the right time
Team meetings
People performance management
Interpersonal conflict
The difficult interview
Objectives and incentives
Part 6 Leading internationally
International leadership culture
International strategy
International prioritisation
Team members in other countries
Part 7 Leading efficiency: reducing cost
Understanding cost
Managing costs
Supplier strategies
Part 8 Sales: customers leading you
The importance of the customer
The customer journey 1: customer expereince
The customer journey 2: technology journey
Sell! Sell! Sell!
Part 9 Marketing: leading the market
Marketing is everyone
Branding and organisational identity
Communications: getting the message over
Part 10 Leading digital innovation
Digital transformations
Leading digital product development
Digital skills revolution
Part 11 Learning: leadership development
The knowledge premium
Awaydays
Seeking feedback
Index