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Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World Mark Miller

Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World By Mark Miller

Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World by Mark Miller


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Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World Summary

Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World by Mark Miller

A book for a different breed of business leader, one who looks beyond the moment to create a life of significance.
Most of us are familiar with the traditional way of looking at legacy-something preserved in the past. Traditional legacy is all around us, evidenced by the steady churn of autobiographies, bequests, commemorations, and dedications we are forever leaving in our collective cultural wake. This is not the legacy you will find in this book.
Legacy in the Making celebrates an active, dynamic form of modern legacy, seen through the eyes of a select group of extraordinary men and women who are pursuing their enduring ambitions in the age of now. More than caretakers of the past, these modern legacy builders are also the authors of a vital today and tomorrow. Rather than leaving their legacies behind them, they are looking ahead to harness their long-term ambitions and inspire others to help carry them forward. These are not static, traditional legacies. These are legacies in the making.

Table of Contents

Foreword by Yvon Chouinard

Introduction: The End of Legacy as We Know It

Chapter One: Take Leadership Personally

Contribution before Extraction
The Tribeca Film Festival

Opportunities out of Obstacles
Girls Who Code

Lead, Don't Manage
NYX Cosmetics

Chapter Two: Behave Your Beliefs

Your Culture is Your Product
The Honest Company

Deeds, Not Words
The Bluebird Cafe

Empower Your Believers
The Ritz-Carlton Hotel Company

Chapter Three: Let Outsiders In

Effect Change
(RED)

Share Your Secrets
The San Diego Zoo

Enroll Consumers as Coauthors
The It Gets Better Project

Chapter Four: Invent Your Own Game

Don't Be the Best--Be the Only One
Grey Goose

Define Your Category (Don't Let It Define You)
The Belmont Stakes

Ask Smarter Questions
Lexus

Chapter Five: Never Stop Making History

Don't Just Have a Plan, Stick with It
The Toronto Maple Leafs

Let the Past Inform the Present
The Championships, Wimbledon

Transcend Generations
Taylor Guitars

Conclusion: The Beginning of Your Legacy in the Making

Acknowledgments

Endnotes

Index

Additional information

GOR012713644
9781260117561
1260117561
Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World by Mark Miller
Used - Like New
Hardback
McGraw-Hill Education
20180531
276
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read, but looks new. The book cover has no visible wear, and the dust jacket is included if applicable. No missing or damaged pages, no tears, possible very minimal creasing, no underlining or highlighting of text, and no writing in the margins

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