Negotiating a new salary? Buying a car or house? Closing a deal with a big client? In Gain The Edge!, national negotiation expert Martin Latz reveals the simple steps that will improve anyone's negotiating skills. This is not ivory tower advice but east-to-use information that can be applied right away. Readers will learn to negotiate strategically using Latz's Five Golden Rules: Information is power - so get it; Maximize your leverage; Employ fair criteria; Design an offer-concession strategy; Control the agenda; Filled with clear, real-life examples and the latest research, Gain The Edge! Is the up-to-date guide for anyone who negotiates in business, law, or their personal life.