Examines individual characteristics and intelligence and how they influence behaviour, while also exploring the impact of group, organisational and cultural factors

Contains an up-to-date analysis of Irish society including demographic statistics

Each topic is explained using examples and illustrations from situations and contexts that are familiar to the reader

Each chapter contains: - A list of learning objectives - An example or story which sets the context for the issues to be explored - Text boxes which provide more detailed insights into the topics - Relevant drawings and photographs to illustrate specific issues - A detailed summary of the material covered - End of chapter questions

Suitable for students studying Business, Marketing, Psychology, Sociology or Engineering at Certificate, Diploma or Degree level in Institutes of Technology, Private Colleges or University