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Guide to Managerial Communication Mary M. Munter

Guide to Managerial Communication By Mary M. Munter

Guide to Managerial Communication by Mary M. Munter


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Summary

This guide summarizes and reviews managerial communication, writing and speaking skills, with the aim of providing students with an accurate picture of their professional applications. New features for this fifth edition include expanded coverage of the use of technology, such as e-mail.

Guide to Managerial Communication Summary

Guide to Managerial Communication: Effective Business Writing and Speaking by Mary M. Munter

For MBA, executive, and junior/senior-level courses in Management Communication or Business Communication. It could also be a supplementary text in Introduction to Business and other courses requiring students to give presentations.

Written by an experienced professor, leader, and consultant in the field of management communication, this succinct and down-to-earth guide summarizes and reviews communication, writing and speaking strategies-arming students with the know-how, techniques, and skills to deal successfully with the managerial communication issues they will face as future business professionals.

Table of Contents



1. Communication Strategy.

Communicator Strategy. Audience Strategy. Message Strategy. Channel Choice Strategy. Cultural Strategy. Strategy Checklist. Guide to the Guide.



2. Writing: Composing Efficiently

Composing Under Normal Circumstances. Composing Under Special Circumstances.



3. Writing: Macro Issues.

Document Design for "High Skim Value". Structural Signposts for Linkage. Effective Paragraphs or Sections.



4. Writing: Micro Issues.

Editing for Brevity. Choosing a Style. Writing Checklists.



5. Speaking: Verbal Structure.

Tell/Sell Presentations. Questions and Answers. Consult/Join Meetings. Special Speaking Situations.



6. Speaking: Visual Aids.

Designing the Presentation as a Whole. Designing Each Individual Chart. Choosing Visual Aid Equipment. Using Visual Aids Effectively.



7. Speaking: Nonverbal Skills.

Tell/Sell Nonverbal Delivery Skills. Consult/Join Nonverbal Skills. Speaking Checklists.



Appendices.

Formats for Memos, Reports, and Letters. Unbiased Language. Grammar and Usage. Punctuation.

Additional information

GOR013207597
9780130133816
0130133817
Guide to Managerial Communication: Effective Business Writing and Speaking by Mary M. Munter
Used - Like New
Paperback
Pearson Education (US)
1999-07-30
208
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read, but looks new. The book cover has no visible wear, and the dust jacket is included if applicable. No missing or damaged pages, no tears, possible very minimal creasing, no underlining or highlighting of text, and no writing in the margins

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