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Consumer Behavior Michael R. Solomon

Consumer Behavior By Michael R. Solomon

Consumer Behavior by Michael R. Solomon

Reviews:
$42,99
Condition - Very Good
Only 3 left
Very Good

Summary

For undergraduate and MBA courses in consumer behavior.

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape peoples social experiences.

Consumer Behavior Summary

Consumer Behavior: International Edition by Michael R. Solomon

For undergraduate and MBA courses in consumer behavior.

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape peoples social experiences.

Table of Contents

Preface and FM
Section I Consumers in the Marketplace
Chapter 1 Consumers Rules
Section II Consumers as Individuals
Chapter 2 Perception
Chapter 3 Learning and Memory
Chapter 4 Motivation and Values
Chapter 5 The Self
Chapter 6 Personality and Lifestyles
Chapter 7Attitudes
Chapter 8 Attitude Change and Interactive Communications
Section III Consumers as Decision Makers
Chapter 9 Individual Decision Making
Chapter 10 Buying and Disposing
Chapter 11 Group Influence and Opinion Leadership
Chapter 12 Organizational and Household Decision Making
Section IV: Consumers and Subcultures
Chapter 13 Income and Social Class
Chapter 14 Ethnic, Racial, and Religious Subcultures
Chapter 15 Age Subcultures
Section V: Consumers and Culture
Chapter 15 Cultural Influences on Consumer Behavior
Chapter 17 The Creation and Diffusion of Global Cons

Additional information

GOR006781115
9780135153369
0135153360
Consumer Behavior: International Edition by Michael R. Solomon
Michael R. Solomon
Used - Very Good
Paperback
Pearson Education (US)
2008-06-12
720
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Consumer Behavior