Name: Fashion Entrepreneurship By Michele M. Granger
SKU: 9781563672330
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Fashion Entrepreneurship Summary

Fashion Entrepreneurship: Retail Business Planning by Michele M. Granger

This text provides a background in entrepreneurship for apparel, accessories, textiles and home furnishings business development. In addition, the text delivers the information needed to develop a comprehensive, effective business plan. The chapters include information on merchandising, operating procedures, human resource development and financing. Further examined is the development of a fashion retail business from concept articulation to exit strategies. Included is a discussion of brick-and-mortar businesses, click companies and service firms in the apparel and soft good sectors. The last chapter of the text presents a sample business plan.

About Michele M. Granger

Michele Granger is department head and an associate professor in the Consumer and Family Studies Department at Southwest Missouri State University in Springfield,Missouri. Her involvement in business and fashion outside of the college includes membership in The Fashion Group International and the International Textiles and Apparel Association, for which she was a recipient of the Special Recognition of Outstanding Fashion Merchandising Education Award. She is also the author of The Fashion Intern. Tina Sterling is owner and President of Core Connection, Inc., a consulting firm specializing in business planning, strategic planning, and evaluation of entrepreneurial enterprises. Ms. Sterling serves as adjunct faculty for Stephens College in Columbia, Missouri, teaching entrepreneurship. She also serves as a consultant to the Kauffman Center for Entrepreneurial Leadership. She is a member of the Academy of Management and has served as business advisory chair for Students in Free Enterprise and on various community boards such as the Chamber of Commerce, Small Business Task Force for the Department of Economic Development, Association for Enterprise Opportunity, and the St. Louis 2004 Committee on Microenterprise. Ms. Sterling has received numerous awards for her work with the small business sector.

* Taking the Road to Entrepreneurship * Analysing the Product * Researching the Industry and the Market * Strategic Planning from Entry to Exit * Finding a Location for the Business * Becoming and E-Trepreneur * Strategy for Penetrating the Market * Exploring Management * Merchandise Planning * Selecting a Business Entity * Creating and Understanding the Financial Plan * Developing Operating and Control Systems * Planning Growth Strategies * Constructing the Business Plan - Creating the Roadmap TEXT TEATURES * CD-ROM provides complete instructions on how to write an effective business plan based on FastTrack (TM) and The Business Mentor (TM) sponsored by the Ewing Marion Kauffman Foundation * An emphasis on seasonal fashion merchandise and corresponding inventory requirements * Profiles spotlighting successful entrepreneurs in the fashion industry * Instructor's Guide available on request

Additional information

Sku

GOR008500133

ISBN 13

9781563672330

ISBN 10

1563672332

Title

Fashion Entrepreneurship: Retail Business Planning by Michele M. Granger

Author

Michele M. Granger

Condition

Used - Very Good

Binding type

Hardback

Publisher

Bloomsbury Publishing PLC

Year published

2003-01-01

Number of pages

424

Prizes

N/A

Cover note

Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Note

This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Fashion Entrepreneurship Michele M. Granger

Fashion Entrepreneurship by Michele M. Granger

Summary

Fashion Entrepreneurship Summary

Fashion Entrepreneurship: Retail Business Planning by Michele M. Granger

About Michele M. Granger

Table of Contents

Additional information

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