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The Rationalizing Voter Milton Lodge (Stony Brook University, State University of New York)

The Rationalizing Voter By Milton Lodge (Stony Brook University, State University of New York)

The Rationalizing Voter by Milton Lodge (Stony Brook University, State University of New York)

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Summary

Lodge and Taber propose and empirically test motivated political reasoning that predicts that when citizens think about familiar political leaders, groups and issues, their prior feelings spontaneously bias how information is encoded, retrieved, evaluated and acted upon.

The Rationalizing Voter Summary

The Rationalizing Voter by Milton Lodge (Stony Brook University, State University of New York)

Political behavior is the result of innumerable unnoticed forces and conscious deliberation is often a rationalization of automatically triggered feelings and thoughts. Citizens are very sensitive to environmental contextual factors such as the title 'President' preceding 'Obama' in a newspaper headline, upbeat music or patriotic symbols accompanying a campaign ad, or question wording and order in a survey, all of which have their greatest influence when citizens are unaware. This book develops and tests a dual-process theory of political beliefs, attitudes and behavior, claiming that all thinking, feeling, reasoning and doing have an automatic component as well as a conscious deliberative component. The authors are especially interested in the impact of automatic feelings on political judgments and evaluations. This research is based on laboratory experiments, which allow the testing of five basic hypotheses: hot cognition, automaticity, affect transfer, affect contagion and motivated reasoning.

The Rationalizing Voter Reviews

This is the most important book written on public opinion in the last quarter century, and it will drive research to come for years. It is a must-read for anyone interested in the basic foundation of democracy: public opinion. - James N. Druckman, Northwestern University
For decades Milt Lodge and Chuck Taber have been pioneers in the effort to incorporate knowledge from psychology and neuroscience about the unconscious, affectively charged processing of information to enrich standard models of decision making in political science. This is their magnum opus, and it shows how successful the effort has been. Every reader will learn something important from this book. John T. Jost, New York University
Lodge and Taber's The Rationalizing Voter makes a major contribution to the study of voter decision making. The primary argument of the book is that almost everything we do (including almost everything political we do) is guided by fast, reflexive, and unconscious information processing in the brain. If the authors are right - and I think they are - the book might be better titled 'The Illusion of Choice in Democratic Politics'. No scholar of elections and voting behavior can ignore this work. Richard R. Lau, Rutgers University

About Milton Lodge (Stony Brook University, State University of New York)

Milton Lodge is a Distinguished University Professor of Political Science at Stony Brook University. He is the author of three books and numerous research articles in political science and psychology, a Fulbright Research Scholar (Nepal), a Research Scholar at the Netherlands Institute for Advanced Study and a member of the American Academy of Arts and Sciences. Charles S. Taber is a Professor of Political Science and Dean of the Graduate School at Stony Brook University. He has written several books and many articles on political psychology and computational modeling in the social sciences. He is the winner of nine research grants from the National Science Foundation. Professor Taber is a past editor of the journal Political Psychology and serves on several editorial boards in political science.

Table of Contents

1. Unconscious thinking on political judgment, reasoning, and behavior; 2. The John Q. Public model of political information processing; 3. Experimental tests of automatic hot cognition; 4. Implicit identifications in political information processing; 5. Affect transfer and the evaluation of political candidates; 6. Affective contagion and political thinking; 7. Motivated political reasoning; 8. A computational model of the citizen as motivated reasoner; 9. Affect, cognition, emotion: which way the causal arrow?

Additional information

NPB9780521763509
9780521763509
0521763509
The Rationalizing Voter by Milton Lodge (Stony Brook University, State University of New York)
Milton Lodge (Stony Brook University, State University of New York)
Cambridge Studies in Public Opinion and Political Psychology
New
Hardback
Cambridge University Press
2013-04-22
300
Winner of Robert E. Lane Award, Political Psychology Section, American Political Science Association 2014 Winner of Best Book Award, Experimental Research Section, American Political Science Association 2014 Joint winner of Best Book Award, Migration and Citizenship Section, American Political Science Association 2014
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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