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Practical Marketing and PR for the Small Business Moi Ali

Practical Marketing and PR for the Small Business By Moi Ali

Practical Marketing and PR for the Small Business by Moi Ali

Reviews:
$54.99
Condition - Very Good
Only 2 left
Very GoodWell Read

Summary

Written by an experienced consultant, Practical Marketing and PR for the Small Buisness covers all aspects of marketing and PR from direct marketing to organising press launches. Written in a clear, jargon free language, this book explains the ins and outs of marketing.

Practical Marketing and PR for the Small Business Summary

Practical Marketing and PR for the Small Business by Moi Ali

Written by an experienced consultant, Practical Marketing and PR for the Small Buisness covers all aspects of marketing and PR from direct marketing to organising press launches. Written in a clear, jargon free language, this book explains the ins and outs of marketing.

About Moi Ali

Moi Ali runs her own marketing and PR consultancy for small businesses and voluntary bodies. She is the author of several marketing and PR books.

Table of Contents

Part 1 The Principles: Back to Basics - a look at definitions; Getting to know you: finding out about your customers; Products - taking a fresh look; How to fight the competition - and win!; Building an image; The price is right - pricing for profit; How to produce a PR and marketing strategy. Part 2 The Practice: Read all about it - using the media; A day to remember - organising PR events; Money, money, money - successful selling; Writing worth reading - planning and penning persuasive publicity; DIY design - how to produce stunning publicity in-house; Getting out the placards - planning a local or trade campaign; Making a stand - getting the best from trade fairs and exhibitions; Advertising and sponsorship; Through the letterbox - taking the junk out of direct mail; Promoting your company - the Internet, other promotional tools and how to select the right one; Getting the facts - marketing research; Putting customers first - how to establish a customer care culture; Communicate for business success - how to have excellent internet and external communication. Part 3 The Professionals: In the picture - putting photographers into focus; You've been framed - how to make a promotional video; Absolutely fabulous - how to choose and use a PR consultant; Designs on you - getting the most from a designer; Getting into print - finding the best deal from a printer; Using a market research consultancy; Choosing an advertising agency. Appendices: A plain English guide to marketing and PR jargon; Useful addresses.

Additional information

GOR003145623
9780749438234
0749438231
Practical Marketing and PR for the Small Business by Moi Ali
Moi Ali
Used - Very Good
Paperback
Kogan Page Ltd
2002-05-31
384
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Practical Marketing and PR for the Small Business