'Much is known about good marketing practice, but little is known about how to transform a company into a first-rate marketing company. Nigel Piercy has provided the best guide I've seen to creating a market-led company...many convincing illustrative examples... a very useful and readable book.'
Professor Philip Kotler, S C Johnson & Son Distinguished Professor of International Marketing, Northwestern University, USA
'Professor Piercy lives up to his promise to provide management with a number of tools and techniques to help implement marketing effectively in their own companies so that customer considerations and satisfaction are put at the top of the management agenda. A very practical manual, full of good useful advice...I enjoyed reading it.'
Professor John O'Shaugnessy, Professor of Business, Columbia University, New York
'It is not just the chapter titles which are provocative. The more closely one reads the contents of the individual chapters, it becomes appa
