'This highly readable book is a valuable guide to assess ways in which a corporate parent can add or destroy value to its portfolio of businesses. With a keen eye for the history of the field, Furrer provides a welcome overview of what constitutes strategy at the corporate level in a way that is accessible to both students of management and practitioners alike.' - Rick H.L. Aalbers, Assistant Professor of Strategy & Innovation, Radboud University, the Netherlands
'This book blends theory and practice and gives voice to the adage that the best theory is the best practice and vice versa. The book is written to stress learning and thus each chapter begins with learning objectives and each chapter ensures that it covers material that should provide the reader with knowledge to accomplish those objectives. In closing, it is a very valuable book on a very important subject.' - Devanathan Sudharshan, Professor, University of Kentucky, USA
'This book provides an excellent roadmap and a set of essential tools for every step in the ongoing struggle between diversifying and restructuring around the blurred boundaries of corporate and competitive levels of strategy. A bedside handbook for students and C-level managers of any firm.' - Miguel Gonzalez-Loureiro, Associate Professor, University of Vigo, Spain and CIICESI, Portugal
'There are many textbooks in Strategic Management but very few in Corporate Strategy. Furrer not only fills this gap but also offers a comprehensive presentation of the main issues on this important area of strategy. He covers the traditional topics such as diversification strategies, vertical integration and mergers and acquisitions as well as, most importantly, including some less well researched areas, such as defining the business, restructuring strategies and managing and organizing the multibusiness firm. This is an essential book for Corporate Strategy.' - Luis Angel Guerras-Martin, Professor, Universidad Rey Juan Carlos, Spain
'Olivier Furrer provides an all-encompassing, eloquent, and imperative insight in corporate strategy. Building on a solid theoretical foundation, he details on multiple contemporary topics, including firm growth, multi-market competition, restructuring, and corporate social responsibility. The book is rich with mind-expanding examples, which reinforces the books freshness and enables an easy comprehension of the content. If one seeks to obtain an understanding about what corporate strategy is, and why it matters, this book is a must have!'- Brian Tjemkes, Associate Professor, VU University Amsterdam, the Netherlands
