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Strategy and the Business Landscape Pankaj E. Ghemawat

Strategy and the Business Landscape By Pankaj E. Ghemawat

Strategy and the Business Landscape by Pankaj E. Ghemawat


$22.49
Condition - Like New
Out of stock

Summary

For a first-year MBA strategy course grounded in business strategy.

Pankaj Ghemawat, respected and renowned Harvard Business School professor, has designed and written a business strategy text designed to help students master a body of analytical tools and develop an integrative point of view when making strategic choices.

Strategy and the Business Landscape Summary

Strategy and the Business Landscape by Pankaj E. Ghemawat

Pankaj Ghemawat, respected and renowned Harvard University professor, has designed and written a business strategy text to help students master a body of analytical tools and develop an integrative point of view when making strategic choices.*Contemporary strategic issues are grounded within an historical perspective.*A focus on business-level strategy allows MBA students to focus on strategies that have the greatest potential of improving business performance.*An integrated, core set of Harvard Business School cases deepens and extends the concepts developed in the chapters.*These extensively class-tested cases explore a range of strategy concepts in a variety of industries.

Table of Contents



1. The Early History of Strategy.


2. Scanning the Business Landscape.


3. Creating Competitive Advantage.


4. Competitive Dynamics.


5. Sustaining Superior Performance.


6. The Future of Strategy Cases.

Case 1: Intel Corporation, 1968-97.

Case 2: Adolph Coors in the Brewing Industry.

Case 3: Cola Wars Continue: Coke vs. Pepsi in the 1990's.

Case 4: Crown Cork & Steal in 1989.

Case 5: Wal-Mart Stores, Inc.

Case 6: De Beers Consolidated Mines Ltd.

Case 7: Microsoft, 1995.

Case 8: British Satellite Broadcasting vs. Sky Television.

Case 9: Barnes & Noble vs. Amazon.com.

Case 10: Nucor at a Crossroads.

Additional information

GOR013794493
9780201357295
0201357291
Strategy and the Business Landscape by Pankaj E. Ghemawat
Used - Like New
Hardback
Pearson Education (US)
19990324
464
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read, but looks new. The book cover has no visible wear, and the dust jacket is included if applicable. No missing or damaged pages, no tears, possible very minimal creasing, no underlining or highlighting of text, and no writing in the margins

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