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Handbook of Financial Public Relations Pat Bowman

Handbook of Financial Public Relations By Pat Bowman

Handbook of Financial Public Relations by Pat Bowman


$12.49
Condition - Very Good
Only 1 left

Summary

This introductory handbook, which examines the important role of public relations as a corporate management function, has been developed both to provide management with an appreciation of public relations and to alert potential recruits to the career opportunities offered by this field.

Handbook of Financial Public Relations Summary

Handbook of Financial Public Relations by Pat Bowman

Handbook of Financial Public Relations provides a guide in the various aspects of financial public relations. The book is comprised of 13 chapters that cover different concerns in public relations. The coverage of the text includes topics such as media and investor relations; internal communications; and regulation of the financial services industry. The book also discusses the ethics involved; international dimensions; and the role of corporate identity in managing change. Four case studies are also presented. The text will be of great use to public relations practitioner in the finance industry.

Table of Contents

Foreword Contributors Introduction 1 Media Relations 2 Investor Relations Professionals and Institutions Private Investors 3 Annual Reports 4 Internal Communication 5 Marketing Financial Services 6 Regulation of the Financial Services Industry 7 The Ethical Jungle 8 Stock Exchange Listings, Mergers and Acquisitions 9 Crisis Management 10 International Dimensions 11 The Role of Corporate Identity in Managing Change 12 Measuring Opinion 13 Consultants or In-House: Roles and Relationships Case Studies 1 London's Biggest Private Issue 2 A Watershed in Takeover Defence 3 Balancing a Company's Share Register 4 A New Identity for Akzo Further Reading Index

Additional information

GOR001779355
9780434901821
0434901822
Handbook of Financial Public Relations by Pat Bowman
Used - Very Good
Hardback
Elsevier Science & Technology
1989-07-17
192
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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