Total Branding by Design: Using Design to Create Distinctive Brand Identities by Paul Southgate
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Total Branding by Design
Summary
This is a practical guide on how to exploit the full potential of packaging design as a marketing tool to build brands. The book also provides insights into well-known product campaigns, such as Jack Daniels, Tango, Coca-Cola, Perrier, Bailey's and Gale's Honey.
Total Branding by Design Summary
Additional information
GOR004390827
9780749418649
0749418648
Total Branding by Design: Using Design to Create Distinctive Brand Identities by Paul Southgate
Used - Very Good
Paperback
Kogan Page Ltd
1995-10-31
176
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us