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20th Century Classic Cars. 100 Years of Automotive Ads Phil Patton

20th Century Classic Cars. 100 Years of Automotive Ads By Phil Patton

20th Century Classic Cars. 100 Years of Automotive Ads by Phil Patton


$77.99
Condition - Very Good
Only 2 left

Summary

Offers a visual history of the automobile, decade-by-decade, through over 500 print advertisements from the Jim Heimann Collection. This book highlights the technological innovations, major manufacturers and dealers, influential historical events, and the influence of popular culture on car design.

20th Century Classic Cars. 100 Years of Automotive Ads Summary

20th Century Classic Cars. 100 Years of Automotive Ads by Phil Patton

Start your engines. Henry Ford jump-started the age of the automobile with the first assembly-line car in 1908: the Model T. For the next one hundred years, the automobile would evolve from chugging workhorse to tailfin-era showboat to sleek status symbol, stamped with a Mercedes Benz hood ornament. Once a novel invention of wonder, the car of the Postwar Era grew into a necessity of the modern age, a key to the freedom promised by the open road. So various were the choices of colors and features offered to American car buyers, that by 1960 all their possible permutations (by one formula) exceeded the number of molecules on the earth...Automobiles of the 20th Century offers a lush visual history of the automobile, decade-by-decade, via 500-plus print advertisements from the Jim Heimann Collection. Advertising has always been the dream work of industry, and nowhere is this more evident than in the world of auto advertising. Narrated with introductory and chapter text by New York Times automotive writer Phil Patton, as well as an illustrated timeline and sidebars, this volume highlights the technological innovations, major manufacturers and dealers, influential historical events, and the influence of popular culture on car design. The car is an indicator of more than mere technological innovation; its trends are a reflection of the cultural zeitgeist, whether in the form of a VW Beetle or a road-ready Hummer. The Stone Age, the Bronze Age - ours could be called the Automobile Age, and this collection puts you in the driver's seat through the 20th century.

About Phil Patton

Cultural anthropologist and graphic design historian Jim Heimann is Executive Editor for TASCHEN America in Los Angeles. He is the author of numerous books on architecture, popular culture, and the history of the West Coast, in particular, Los Angeles and the Hollywood dream factory. For over 30 years he has built an unrivaled private collection of ephemera, which has been featured museum exhibitions around the world and in dozens of his books. Phil Patton is the author of many books on design and culture, writes about automobile design for The New York Times, and is a contributing editor to ID magazine. He has served as consultant for museum exhibitions including Curves of Steel: Streamlined Automobile Design at the Phoenix Art Museum, and Different Roads: Automobiles for the Next Century at the Museum of Modern Art in New York.

Additional information

GOR004217953
9783836514637
383651463X
20th Century Classic Cars. 100 Years of Automotive Ads by Phil Patton
Used - Very Good
Hardback
Taschen GmbH
20090601
480
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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