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Business Strategy R. Duane Ireland

Business Strategy By R. Duane Ireland

Business Strategy by R. Duane Ireland


$36,99
Condition - Very Good
Only 1 left

Summary

Demonstrates how solid management strategy equals the decisive, responsive action that prosperous firms use to create sustainable competitive advantage. This book guides you through creating strong strategy, planning for success, implementing responsive action, competing effectively with strategy, and analyzing the environment and firm.

Business Strategy Summary

Business Strategy: Theory and Cases by R. Duane Ireland

Discover the knowledge and tools that today's most successful firms use to build business and consistently outperform the competition when you open the latest edition of Hoskisson/Hitt/Ireland's BUSINESS STRATEGY: THEORY AND CASES, 2E, INTERNATIONAL EDITION. This concise, hands-on approach by recognized leaders in business strategy clearly demonstrates how solid management strategy equals the decisive, responsive action that prosperous firms use to create sustainable competitive advantage. This edition guides you, step-by-step, through creating strong strategy, planning for success, implementing responsive action, competing effectively with strategy, analyzing the environment and firm, and improving upon results. The authors clearly connect strategy concepts to the real business world, giving you the unique opportunity to examine and learn from strategy that has worked as well as strategy that has failed within familiar companies. The latest research and insights from global business leaders, extensive examples, and practical cases help equip you with the hands-on skills and career tools for your own superior performance and strategic management success.

Table of Contents

1. Managing Strategy. 2. Leading Strategy. 3. Exploring the Environment. 4. Examining the Firm. 5. Strategy at the Business-Level. 6. Multiple Product Strategies. 7. Acquisition and Integration Strategies. 8. Global Strategies. 9. Alliance Strategies. 10. Strategy, Innovation and Entrepreneurship. CASE STUDIES: 1. Alaska Coffee Company: From Small to Large, One Bean at Time. 2. Apple Computer Inc.: Maintaining the Music Business While Introducing iPhone and Apple TV. 3. Blockbuster, Inc.: A Giant at the Crossroads. 4. Trouble Carmaker Chrysler: Can Cerberus be its Holy Grail? 5. Dell Computer: Back to the Future. 6. Delta Air Lines: Changing Dynamics of US Airline Industry. 7. eBay's Strategy in China: Alliance or Acquisition. 8. Gap Inc.: Has the Retailer Lost Its Style? 9. JetBlue Airways: Growing Pains? 10. Lazier Industries. 11. Rebuilding LEGO Group through Creativity and Community. 12. Mattel and the Toy Recalls. 13. Executive Compensation at Nabors Industries: Too Much, Too Little, or Just Right? 14. Bonus Track: Leadership and Vision in Network Rail. 15. The Wii: Nintendo's Video Game Revolution. 16. Global Wine and Spirits Giant Pernod Ricard's Growth Strategies. 17. P&G Sk-II: Damage Control in China. 18. The Toyota Production System: The Scent of the Cornered Ferret. 19. Valeant Pharmaceuticals International: North America. 20. Wynn Resorts, Ltd.

Additional information

GOR005302449
9780324585889
0324585888
Business Strategy: Theory and Cases by R. Duane Ireland
Used - Very Good
Paperback
Cengage Learning, Inc
2008-11-01
528
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Business Strategy