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Telecom Service Rollouts Rajoo Nagar

Telecom Service Rollouts By Rajoo Nagar

Telecom Service Rollouts by Rajoo Nagar


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Condition - Good
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Summary

In this volume, the companies who have successfully rolled out telecom services report on what they did and why. Key features include: a post mortem of the crash year; discussion of how partnership can help or hinder; managing capital throughout the funding cycle; and go-to-market strategies.

Telecom Service Rollouts Summary

Telecom Service Rollouts by Rajoo Nagar

In this volume, the companies who have successfully rolled out telecom services report on what they did and why. Key features include: a post mortem of the crash year; business plans behind profitable service rollouts; discussion of how partnership can help or hinder; managing capital throughout the funding cycle; and go-to-market strategies. This book is aimed at: carriers and service providers who will be offering broadband services in the next 24 months; Integrated Access Developers (IADs); gateway and switch manufacturers; and MTU (Multi Tenant Units) building owners.

About Rajoo Nagar

Ragoo Nagar (Santa Clara, CA) is Director of Product Marketing for TollBridge Technologies, A leading supplier of broadband access equipment. Before joining TollBridge, she was an 8-year veteran of Hewlett-Packard's networking division and Founder/President of PowerTel, a Sun Microsystems startup developing middleware for next-generation voice services.

Table of Contents

1. We Built It and Nobody Came 2. From Bust Practices to Best Practices 3. Key Business Characteristics for Telecom Companies 4. Building a Defensible Business Model 5. Profitable Market Entry Strategies 6. The Role of Partnering 7. Creating a Service Definition 8. Preparing a Launch 9. Designing Marketing Campaigns 10. Conducting Believable Forecasts 11. The Next Generation - The Stranded Capital Trap 12. The Next Generation - What New Services and When

Additional information

GOR012627654
9780071391122
0071391126
Telecom Service Rollouts by Rajoo Nagar
Used - Good
Paperback
McGraw-Hill Education - Europe
20020610
288
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Telecom Service Rollouts