The tectonic plates of business are shifting and the result is a new reality in what it takes to run a profitable, successful business. The authors of Execution show what it takes to muster the intellectual and personal courage to understand the fundamental issues at the core of your business and provide the tools for taking action. 'Confronting reality' is the ability to see the world the way it really is, not the way you would like it to be. Confronting Reality provides the tools that will build the foundation for future prosperity and success: How to focus on your external industry, not just your direct competitors. How to prepare a strategy that confronts reality. How to design rewards and link them to performance. How to reframe and reposition a business to ensure maximum success